seo Tag

SEO in the Age of AI

As we move into the age of artificial intelligence, the way SEO works needs to change. AI has changed the way businesses interact with customers, allowing them to deliver more personalised content and marketing messages. For SEO practitioners, this requires a shift in focus, towards leveraging the power of AI to optimise content for search engine visibility. AI can also help marketers gain a better understanding of their customers, allowing them to create more effective strategies that are tailored to the individual. In addition, AI can be used to automate certain aspects of SEO, such as link building and keyword research. By leveraging the power of AI and changing the focus of SEO, marketers can boost their visibility, reach more customers, and drive better results.

by Kushal PonnappaMarch 31, 2023

Cynthia Ramsaran’s Content Strategy: A 360-Degree View

Cynthia Ramsaran is a marketing and technology expert who understands the intricacies of content strategy. In her upcoming webinar, she’ll be discussing how to assess the current state of your strategies and how to develop a plan that puts each of the five components of content strategy in the spotlight. Her insights will provide a holistic and future-oriented view of content strategy that is tailored to the specific goals of your organization. And with her guidance, you’ll be able to create an effective content system that meets the changing needs of your customer base. Join Cynthia on this upcoming webinar to learn how to create a content strategy that will help your organization reach its goals in the long run.

by Kushal PonnappaMarch 31, 2023

Disappearance of YouTube Overlay Ads

YouTube overlay ads are going away and with them a powerful traditional form of online advertising. Before digital media, overlay ads were the most effective way to reach potential customers. Fortunately, digital media and advertising have evolved, creating more targeted and effective ways to reach potential customers. As YouTube prepares to phase out overlay ads, it is important for marketers to understand the potential of new technology on the horizon and what other options are available for online advertising.

by Kushal PonnappaMarch 31, 2023

Search Marketing Training & Live Q&A

Have you been searching for the right search marketing training without success? Look no further! This week, join us for a comprehensive training on search marketing that is both informative and actionable. With live Q&A sessions to address any questions you may have, you’re sure to leave feeling knowledgeable and equipped to take on your own search marketing strategy. Don’t miss out on this great opportunity!

by Kushal PonnappaMarch 31, 2023

Optimizing Your Amazon Brand Store

Introducing an Amazon brand store is an effective way to distinguish your brand from the competition and capture more of the increasing eCommerce market share. With a few strategic optimization tactics, you can maximize the impact of your Amazon brand store and take your business to the next level. Here are some tips on how to optimize your Amazon brand store.

First, focus on creating an enjoyable customer experience. Make sure your product content is accurate, up-to-date, and relevant. Use high-quality visuals, videos, and interactive media to engage the customer and make your store stand out. Additionally, providing excellent customer service and quick response times is just as important.

Next, optimize your store’s content for search engine optimization (SEO). Use relevant keywords throughout product descriptions and titles as they are key factors in gaining visibility in the Amazon search results. Be sure to use long-tail keywords and phrases to target even more specific audiences.

Last but not least, leverage the power of influencers and bloggers to promote your store. Influencers can help reach out to a larger audience and create a buzz around your store. Additionally, offer discounts and promotions to attract potential customers to your store.

By taking the time to optimize your Amazon brand store, you can reach more customers, increase your sales and visibility, and build a lasting presence on the Amazon platform. With these tips in mind, you’ll be well on your way to building a successful Amazon brand store.

by Kushal PonnappaMarch 31, 2023

Maximizing ROAS with First-Party Data by Cynthia Ramsaran

Are you already taking advantage of first-party data to maximize your return on ad spend (ROAS)? If the answer is no, then join Cynthia Ramsaran in this webinar to learn how to get started. Cynthia is a passionate marketing and technology expert with years of experience in leveraging first-party data to drive ROAS in real-time. Don’t miss out on this opportunity to pick her brain and get ahead of the competition. Sign up for this webinar, and you’ll be sure to get all your questions answered.

by Kushal PonnappaMarch 30, 2023

Twitter Services Outage Fixed After API Change

Earlier today, Twitter experienced an unexpected outage due to a small API change. This caused services to be unavailable for roughly an hour, leaving many users unable to access their accounts. Fortunately, Twitter was able to quickly identify and fix the issue, allowing the platform to return to normal operations. Despite the issue being relatively minor, it is still important to understand what happened and how it might be prevented in the future.

by Kushal PonnappaMarch 30, 2023

Google Declares ‘No Search For Bard’

Google’s latest attempt to make search easier, the “Bard” technology, is not the answer many of us had hoped for. In this blog post, we’ll explore why this isn’t the game-changing advancement it was advertised to be. We will look at how Google’s methodology fails to take into account the needs of users, leaving us stuck with a search engine tailored to its own needs. Finally, we’ll discuss some of the alternatives that can enhance user experience and lead to more successful searches.

by Kushal PonnappaMarch 30, 2023

Bing Restricts Chatting as OpenAI Founder Stresses AI Inefficiencies

Microsoft’s Bing search engine is restricting chat features due to concerns over offensive content, according to reports. The move follows recent comments by OpenAI founder, Sam Altman, who argued that current AI technology is inefficient at handling complex language and context. Altman suggested that AI is being over-hyped and that we are still a long way from achieving true artificial intelligence. Bing’s decision to restrict chat features shows the difficulties companies face in dealing with the limitations of AI technology. However, Microsoft is continuing to invest in AI, hoping to improve its capabilities over time.

by Kushal PonnappaMarch 30, 2023

Survey of Local Search Ranking Factors in 2023

2023 is expected to be the year of a seismic shift in local search. As businesses become more digital, understanding the local search ranking factors of 2023 is paramount to success. This survey aims to evaluate the impact of the top digital marketing and technology trends of the year on local search engine optimization (SEO). By understanding how businesses and consumers are interacting with digital technology, we can identify the most influential local ranking factors in 2023.

by Kushal PonnappaMarch 30, 2023