marketing Tag

Survey of Local Search Ranking Factors in 2023

2023 is expected to be the year of a seismic shift in local search. As businesses become more digital, understanding the local search ranking factors of 2023 is paramount to success. This survey aims to evaluate the impact of the top digital marketing and technology trends of the year on local search engine optimization (SEO). By understanding how businesses and consumers are interacting with digital technology, we can identify the most influential local ranking factors in 2023.

by Kushal PonnappaMarch 30, 2023

Search Marketing on February 26

On February 26, 2020, search marketing took an exciting turn as Google unveiled its new “Position Zero” feature, providing users with an answer to their query, without them even having to click on a search result. Position Zero puts the answer at the very top of search results and draws from trustworthy sources such as Wikipedia or government websites. This feature has the potential to revolutionize the way people search for information online, providing better results and a more intuitive user experience. With Position Zero, search marketing is no longer about simply optimizing to get on the first page of search results, but instead about providing the most relevant and accurate information to users. Google’s Position Zero is set to make search marketing much more competitive, as businesses seek to appear in this coveted position to better serve their users.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 7

Today, March 7, marks an important day in the history of search marketing. On this day in 2010, Google officially launched its advertising platform Google AdWords, revolutionizing the search engine marketing industry. Google AdWords put sophisticated targeting, bidding, and reporting capabilities in the hands of digital marketers, allowing them to take their campaigns to the next level. This immense power quickly changed the way digital marketers operated, vastly improving ROI and making search engine optimization more accessible. Adwords enabled marketers to more accurately target their ads and capitalize on the effectiveness of the search engine marketing medium. It quickly gained traction among many businesses, who could now better reach their target audiences. This revolutionized the search engine marketing industry and improved the ROI for digital marketers all over the world.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 8

March 8, 2018 marked a special day in the world of search marketing. On this day, Google announced the launch of its new ad format, the “Showcase Shopping Ad.” This ad format was the first to combine composed images, video, and text together on the same page in order to create a comprehensive shopping experience. By utilizing this type of search marketing, businesses were able to create highly optimized campaigns that could be tailored to their needs.

The launch of the Showcase Shopping Ad was revolutionary in the world of search marketing, as it allowed businesses to reach their target audience more effectively. Through Google’s advanced targeting capabilities, businesses could target users with ads that were tailored to their specific interests and needs. As such, this ad format allowed for more effective campaigns and higher click-through rates for businesses.

Overall, March 8, 2018 marked an important day in the world of search marketing, with the launch of the Showcase Shopping Ad format. This ad format enabled businesses to create more effective campaigns, leading to higher click-through rates and higher ROI. Furthermore, its use of images, video, and text allowed businesses to create a comprehensive shopping experience for their target audience.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 10th

On March 10, 2004, Google rolled out the AdWords Content Network, an advertising platform that allowed marketers to target ads on websites and apps outside of the main Google search engine. With this groundbreaking technology, businesses could finally create more relevant ad campaigns that resonated with their target audience. This shift from traditional advertising to “targeted” advertising was an industry-changing moment, and it allowed marketers to be more precise with their campaigns and increase the potential return on their ad budgets. This day in search marketing history was an incredibly important milestone that has forever changed the industry.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 6

March 6 has long been a significant day in the history of search marketing. On this day in 1995, the first major search engine, Yahoo, was officially launched. This day marked the beginning of an era of searching for information on the web. Since then, search marketing has become an integral part of the digital marketing landscape, allowing businesses to target their customers with relevant information and products. In the years since, search marketing tools have dramatically changed and improved, allowing businesses to reach a wider and more engaged audience. From keyword research to optimization techniques and measurement tools, search marketing has evolved to become an essential aspect of any successful digital marketing campaign. On this day, let’s take a moment to salute the pioneers of search marketing and their countless contributions to the industry.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 27

March 27th marks a significant day in search marketing history; it was the day that Google launched their AdWords program in 2000. AdWords revolutionized the search marketing industry and its launch dramatically impacted how companies advertised on the web. AdWords offered companies the ability to pay for ads to appear on the search engine result page (SERP) and allowed companies to promote their products and services with greater efficiency and precision. With the implementation of AdWords, search marketing gained new momentum and quickly became the preferred method for businesses to reach their target audience across the web. As a result, search marketing has become one of the most powerful and effective channels for businesses today.

by Kushal PonnappaMarch 30, 2023

Search Marketing History: March 1

March 1st is a special day in the history of search marketing. While not all days can be remembered, it’s important to recognize the events that occurred on this day that have shaped the landscape of SEO. On this day in 2011, Google released the Panda algorithm update which changed the way websites were ranked on its search engine. This update was designed to reward sites with high-quality content, while penalizing sites with low-quality content. The update revolutionized search engine optimization, forcing marketers and website owners to focus on user experience and content quality over anything else. Additionally, the Panda update signaled the start of a new era of search marketing developments, with Google continuing to refine its algorithm to better reward quality websites and punish those that lack content relevance. Today, search marketers and website owners are still utilizing the lessons learned from the Panda update to ensure that their sites are up to Google’s standards and providing users with the best online experience possible.

by Kushal PonnappaMarch 30, 2023

Tealium CDP: Innovative Brand Value Delivery in 2023

2023 will be a defining year for the Customer Data Platform (CDP) market. Innovative brands have embraced the CDP as a powerful tool to deliver meaningful customer experiences. With Tealium leading the way, organizations are now able to gain insights into customer data and create personalization campaigns quickly and cost-effectively. In this blog post, we’ll discuss the current state of the CDP and how brands are using it to deliver value with Tealium. From real-time analytics and multi-channel customer journeys to powerful segmentation and personalized recommendations, we’ll explore how innovative brands are leveraging CDPs to create loyal customers. We’ll also look at what the future holds for CDPs, so that organizations can stay ahead of the curve and continue to deliver value.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 2nd

On March 2, 2004, Google launched its Adwords platform, forever changing the landscape of search marketing. With this innovative platform, marketers had unprecedented control over targeting users, optimizing for budget, and maximizing ROI. Google used their unique search advertising model to add new layers of sophistication to marketing campaigns by leveraging the strength of their data and machine learning algorithms to optimize and improve results. With Adwords, marketers could now easily scale their campaigns to reach more users and optimize for better results. In the years since, Google Adwords has become the go-to tool for search marketing, providing an efficient, effective, and cost-friendly way for businesses to reach their goals.

by Kushal PonnappaMarch 30, 2023