Introduction:
February 24th marks the day that many significant events have taken place within the vast and ever-evolving world of search. From the conception of “Advanced Search” to the launch of “Sitelinks”, search marketing has gone from strength to strength. This article will take a look back at this day in search marketing history, remembering the moments that helped to shape the industry as we know it today.
“Advanced Search” Debuts on Google:
One of the key moments within the search engine arena came on February 24th, 2001, when Google first introduced “Advanced Search”. This feature gave users the ability to refine their search results page by specifying their intentions more accurately, with the ability to search by language, region, as well as narrow results down to exact phrases.
Features of “Advanced Search”:
• Search by language
• Search by region
• Narrow down search results to exact phrases
• Save search parameters
Google’s “Search Wizard” Launched:
A few years later, on February 24th, 2004, the search engine giant debuted the “Search Wizard”, a feature designed to make it easier for users to navigate through their search results. The wizard would present the user with a series of questions associated with the query, in order to more accurately locate the desired result.
Features of “Search Wizard”:
• Series of questions associated with the query
• Ability to narrow down results to find exact information
• Saves time for the user
“Sitelinks” Launched:
The most noteworthy shift in the search marketing industry came on February 24th, 2009, when Google launched “Sitelinks”. This feature allowed links to specific pages to be shown within the SERPs, taking up more real estate, and allowing deeper access to the content of the website.
Features of “Sitelinks”:
• Links to specific pages
• Takes up more real estate in SERPs
• Deeper access to website content
Conclusion:
February 24th has been an important day in search marketing history, with the three significant features of Advanced Search, Search Wizard and Sitelinks each making its mark in their own way. As the years go on and the industry grows, no doubt the 24th of February will be inscribed into the annals of search marketing history once again.
