Driving Restaurant Reservations with Social Media Advertising
ProjectDriving Restaurant Reservations with Social Media Advertising
ClientCONFIDENTIAL
what we didBranding, Identity, Social Media Advertising
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Client Background: A popular restaurant chain with locations across the United States wanted to increase its online presence and drive more traffic to its website in order to increase reservations and foot traffic in its restaurants
Inspiration
Challenge
The restaurant chain had a limited online presence and was not leveraging social media to its full potential. In addition, it had limited resources to invest in digital marketing efforts and needed a cost-effective solution to drive results.
Result
Great things in business are never done one person. They are done by a team of people
Over the course of a six-month campaign, the digital marketing agency was able to achieve the following results:
- Increased website traffic by 40%
- Generated over 2,000 leads through custom landing pages
- Increased social media engagement by 50%
- Increased reservations by 30%
- Achieved a return on ad spend (ROAS) of 3.5x
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