2023 Survey: Local Search Ranking Factors
As businesses and organizations look to the future of digital marketing, understanding local search ranking factors is essential. A survey of 1,000 businesses and organizations conducted in 2023 reveals the top five ranking factors for local search engine optimization (SEO).
The first ranking factor for local SEO in 2023 is customer reviews. 63% of surveyed businesses say customer reviews are the most important factor in local SEO. User-generated content helps to establish credibility and trust with customers and search engines.
The second ranking factor for local SEO is domain authority. Domain authority is an algorithm used by search engines to rank websites. It’s based on how popular and trusted a website is. Of the surveyed businesses, 51% said they believed domain authority was the second-most important factor in local SEO.
The third ranking factor for local SEO is backlinks. Backlinks are links from other websites to your website. 45% of surveyed businesses said that backlinks were the most important factor in local SEO in 2023.
The fourth ranking factor for local SEO is mobile optimization. 38% of surveyed businesses said mobile optimization is the fourth-most important factor in local SEO. As more people use their phones to search for information, it’s essential to ensure your website is optimized for mobile devices.
The fifth ranking factor for local SEO is content. Content is important for both search engine optimization and for engaging with customers. 34% of surveyed businesses said content was the fifth-most important factor for local SEO.
Overall, customer reviews, domain authority, backlinks, mobile optimization, and content are the five most important ranking factors for local SEO in 2023. Businesses and organizations should focus on these five factors to maximize their local SEO success.
Conclusion
Local search engine optimization (SEO) is an important part of digital marketing in 2023. A survey of 1,000 businesses and organizations revealed that customer reviews, domain authority, backlinks, mobile optimization, and content are the five most important ranking factors for local SEO. To achieve success in local SEO, businesses and organizations should prioritize these five factors.
