Microsoft recently discontinued its relationship with Twitter, ending the arrangement that had seen Twitter ads listed on its platform. Although the two companies had worked closely for some time, the termination of the partnership has seen Microsoft exit the Twitter advertising game, leaving many marketers wondering what this means for their platforms and strategies.
In this blog post, we’ll take a look at what the termination of Microsoft’s relationship with Twitter means for marketers, and how they can adjust their strategies accordingly.
What’s Changed?
The termination of Microsoft’s partnership with Twitter means that marketers will no longer be able to advertise on the platform through the Microsoft platform. This means that marketers will have to look for alternative ways to reach their audiences on the platform.
The good news is that Twitter still allows direct advertising, but marketers will have to create and manage their own campaigns in order to do so. This means that marketers will have to have an understanding of Twitter’s ad platform, and be able to use it effectively in order to be successful.
How Can Marketers Adjust Their Strategies?
It is important for marketers to adjust their strategies in order to make the most of the new situation. Here are a few tips to help marketers adjust their strategies:
• Get to Know the Platform: Marketers should spend some time getting to know Twitter’s ad platform and how it works. There are lots of tutorials and resources available online to help marketers get up to speed quickly, and it is important that marketers take the time to understand the platform before launching campaigns.
• Leverage Existing Audiences: If you already have a presence on Twitter, now is the time to leverage your existing audience. You can use Twitter’s ad platform to promote your existing content, or to advertise products and services to your existing followers.
• Utilize Targeting Options: Twitter offers a wide range of targeting options, from demographics to interests and more. Marketers should take advantage of these targeting options to ensure that their ad campaigns reach the right audience.
• Experiment with Different Strategies: Don’t be afraid to experiment with different ad strategies. Trying out different ad formats and targeting options can help you find new ways to reach your target audience and maximize your ROI.
Conclusion
The termination of Microsoft’s relationship with Twitter may have taken many marketers by surprise, but it is important to remember that this does not mean that marketers can no longer advertise on the platform. By taking the time to understand Twitter’s ad platform, leveraging existing audiences, and experimenting with different strategies, marketers can still find success on the platform.
