Google Search Console Breaks Out Merchant Listings and Product Snippets Appearances
Google Search Console (GSC) is a powerful tool that can help businesses better understand the performance of their online presence. GSC allows businesses to monitor their presence on search engine result pages, providing insights into what is driving past success and what areas need improvement.
In June 2020, Google announced the release of a new feature in GSC that breaks out merchant listings and product snippets. This update allows businesses to view the performance of their products and services individually, giving them more control over their campaigns.
What Are Merchant Listings and Product Snippets?
Merchant listings and product snippets are two types of search engine result page (SERP) features that can be used to increase visibility and boost organic search traffic.
Merchant listings appear when a user searches for a specific product or service. They include information about a business, such as the business’ rating and contact information. Product snippets are similar to merchant listings, but they include more detailed information about a product or service, such as pricing and availability.
Benefits of the GSC Update
The GSC update provides businesses with many benefits, including:
• More Accurate Reporting: Before the update, GSC only provided a summary of data for merchant listings and product snippets. The new update allows businesses to break out the performance of individual products and services, making it easier to diagnose issues and track progress.
• More Control Over Campaigns: With the new update, businesses can view the performance of individual products and services, giving them more control over their campaigns. This makes it easier to adjust campaigns based on performance and test different strategies to gain insights into what works best.
• Better Understand User Engagement: GSC provides insights into user engagement, such as how many people view the product or service details, click on the link, and purchase the product or service. This allows businesses to get a better understanding of what types of products and services are the most popular with their customers.
• More Actionable Insights: The new update provides more actionable insights into what is driving success and what areas need improvement. This makes it easier for businesses to make informed decisions about their campaigns.
Conclusion
The new update to GSC provides businesses with valuable insights into the performance of their products and services. The update allows businesses to break out the performance of individual products and services, giving them more control over their campaigns. Additionally, GSC provides insights into user engagement, allowing businesses to get a better understanding of what types of products and services are the most popular with their customers. The new update provides more actionable insights into what is driving success and what areas need improvement, making it easier for businesses to make informed decisions about their campaigns.
