Google Analytics 4 Home page: 4 New Features
Google Analytics 4 (GA4) is the latest version of Google’s online analytics platform. This new version has several new features that make it easier for businesses to track and analyze customer behavior, from the home page. These four new features include: Enhanced Conversion Metrics, Autotrack Event Support, Improved Custom Dimensions, and Visual Reporting. Enhanced Conversion Metrics allow you to track specific customer actions and identify how customers use your website. Autotracking Events Support makes it easier to track specific customer actions and identify customer behaviors. Improved Custom Dimensions allow you to track different types of user activity within your website. Finally, Visual Reporting provides customizable visualizations of your data with interactive maps, charts, and graphs. With these four new features, GA4 makes it easier for businesses to track and analyze customer behavior from their home pages.
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Kushal PonnappaMay 2, 2023
Kushal PonnappaMay 2, 2023
Third-Party Interactions under Safari Control
Apple’s latest Safari update makes an even stronger commitment to protecting user privacy by limiting the ways in which third-party websites can interact with their browser. Safari now blocks all third party cookies by default, prevents sites from fingerprinting users, and offers improved protections against cross-site trackers. This ensures that users can browse the web securely and confidently knowing that their personal data is being kept secure. In addition, Safari also now offers improved protections against phishing and malware, making it even more difficult for malicious actors to target unsuspecting users. The new Safari update is a clear sign that Apple is serious about protecting user privacy and security, and should be welcomed by all users.
by Kushal PonnappaMay 2, 2023
Kushal PonnappaMay 2, 2023
Utilize First-Party Data to Deliver Optimal Next Actions
As companies look for ways to maximize ROI and increase customer satisfaction, leveraging first-party data to power next-best action has become a powerful business strategy. Cynthia Ramsaran, a marketing and technology expert, can help companies better utilize their own data to develop targeted strategies that will put them ahead of the competition. With her expertise, companies can leverage their data to create better customer experiences and strategically target customers with more personalized and relevant offers. With Cynthia’s help, businesses can access their own data to efficiently and effectively drive customer engagement, conversions, and retention.
by Kushal PonnappaApril 29, 2023
Kushal PonnappaApril 29, 2023
SEO and PPC: A Comparison and Integrated Approach
Are you trying to decide between Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising for your business? Both strategies have their pros and cons and should be evaluated to determine the best approach. Here, we will explore the differences between SEO and PPC, including their pros and cons and offer an integrated approach to help you choose the best option for your business.
by Kushal PonnappaApril 29, 2023
Kushal PonnappaApril 29, 2023
Google Search Console Page Experience Report Retiring
Google Search Console is making changes to its page experience report, which was a valuable tool for SEOs. Starting October 2021, the page experience report will no longer exist and instead will be replaced with the Core Web Vitals report. This means users must stay up-to-date with new metrics and reports in order to ensure their website is optimized for performance and search engine rankings. All of this will help businesses generate more organic search traffic, reach new customers, and grow their businesses. As marketers and tech experts, it is our responsibility to understand the implications of these changes so that we can help our clients make the necessary adjustments. To sum it up, Google Search Console is changing its page experience report to the Core Web Vitals report and it’s up to us to make sure our clients are prepared for the transition.
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
Google Vehicle Ads Available for Canadian Advertisers
Advertisers in Canada now have access to the latest and greatest from Google: Vehicle Ads! Vehicle Ads are the perfect way to connect with drivers in Canada’s largest cities and reach a larger, more diverse audience. With Vehicle Ads, you’ll be able to create targeted campaigns based on the type of car the driver is in, the demographics of the driver, and their location in the city. This unprecedented level of targeting will result in more focused and effective campaigns. Plus, Vehicle Ads will help you stand out from the crowd, due to the unique visuals and engaging messages they can deliver. Whether you’re a small business or a major retailer, Vehicle Ads offer an exciting opportunity to connect with potential customers in Canada.
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
Good Page Experience Enhances Helpful Content: Google
Google recently announced that “good page experiences” will be a key factor in the way organic content is ranked. This means that content should be designed with user experience in mind: from design to navigation to load speed, to ensure it is engaging and straightforward. Additionally, what Google considers helpful content for a given query should align with user expectations as well. This can be achieved by providing useful information and making sure the content is accurate and informative. By ensuring good page experiences, businesses can create content that both satisfies user expectations and improves their SEO.
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
Learn from Search Marketing Experts at SMX Advanced
Do you want to learn what it takes to be an expert in search marketing? SMX Advanced provides a platform where experts in the field demonstrate their skills and share their expertise with the rest of the world. With a variety of topics such as SEO, Paid Search, Local Search and Social Media to choose from, this event is sure to inspire new strategies and provide valuable insights. Through a series of panels, workshops and networking events, participants will be able to gain a deeper understanding of the ever-changing search marketing landscape. So get ready to meet, learn and network with the world’s foremost search marketing experts at SMX Advanced!
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
Evaluating Authors via Google’s E-E-A-T Analysis
Google’s E-E-A-T evaluation involves the systematic analysis of key metrics associated with authors, including experience, expertise, authoritativeness and trustworthiness. By gathering data from sources like a website’s content, reviews, online presence, and other sources, Google can create a profile of an author’s expertise and trustworthiness. This data is then used to determine whether or not to include the author’s content in Google’s search results. This process ensures that authors who meet specific criteria are rewarded with better visibility and increased traffic to their websites. Ultimately, this allows Google to provide users with the most relevant and trustworthy information available.
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
Google Ad Experiments Show Decreases in Spend and CTRs
Google’s latest interest-based ad experiments have revealed that ad spending has decreased slightly, and click-through rates have also been affected. Despite this, marketers are still finding some success in leveraging their campaign budgets and targeting specific audiences with customized ad experiences. To combat the decreased click-through rates, marketers have incorporated strategies such as creative optimization, increasing targeting accuracy, and utilizing analytics to measure and improve campaigns. With these strategies, marketers are able to reach and maintain desired ROI goals while creating an effective user experience. In conclusion, while this decrease in click-through rates may be an issue, marketers can still successfully leverage their budgets to reach and engage their audiences.
by Kushal PonnappaApril 24, 2023
Kushal PonnappaApril 24, 2023
