Blogs

Google Search Console Page Experience Report Retiring

Google Search Console is making changes to its page experience report, which was a valuable tool for SEOs. Starting October 2021, the page experience report will no longer exist and instead will be replaced with the Core Web Vitals report. This means users must stay up-to-date with new metrics...

Google Vehicle Ads Available for Canadian Advertisers

Advertisers in Canada now have access to the latest and greatest from Google: Vehicle Ads! Vehicle Ads are the perfect way to connect with drivers in Canada’s largest cities and reach a larger, more diverse audience. With Vehicle Ads, you’ll be able to create targeted campaigns based on the type...

Good Page Experience Enhances Helpful Content: Google

Google recently announced that “good page experiences” will be a key factor in the way organic content is ranked. This means that content should be designed with user experience in mind: from design to navigation to load speed, to ensure it is engaging and straightforward....

Learn from Search Marketing Experts at SMX Advanced

Do you want to learn what it takes to be an expert in search marketing? SMX Advanced provides a platform where experts in the field demonstrate their skills and share their expertise with the rest of the world. With a variety of topics such as SEO, Paid Search, Local Search and Social Media to...

Evaluating Authors via Google’s E-E-A-T Analysis

Google’s E-E-A-T evaluation involves the systematic analysis of key metrics associated with authors, including experience, expertise, authoritativeness and trustworthiness. By gathering data from sources like a website’s content, reviews, online presence, and other sources, Google can create a...

Google Ad Experiments Show Decreases in Spend and CTRs

Google’s latest interest-based ad experiments have revealed that ad spending has decreased slightly, and click-through rates have also been affected. Despite this, marketers are still finding some success in leveraging their campaign budgets and targeting specific audiences with customized ad...