Blogs

Google Ads Introducing Generative AI

Generative AI is quickly becoming the next big thing in Google Ads. This powerful technology uses advanced algorithms to create personalized and relevant ads, while still remaining cost-effective. Generative AI’s ability to quickly adapt to customers’ preferences, offers a unique opportunity to...

Google Developing New Search Engine and Project Magi Features

Google’s Project Magi has been making waves within the tech industry, and from the looks of it, it looks to be even more ambitious than initially thought. Through this project, Google is planning to launch a new, game-changing search engine in the near future. Various reports have hinted...

Google Analytics 4 Home page: 4 New Features

Google Analytics 4 (GA4) is the latest version of Google’s online analytics platform. This new version has several new features that make it easier for businesses to track and analyze customer behavior, from the home page. These four new features include: Enhanced Conversion Metrics,...

Third-Party Interactions under Safari Control

Apple’s latest Safari update makes an even stronger commitment to protecting user privacy by limiting the ways in which third-party websites can interact with their browser. Safari now blocks all third party cookies by default, prevents sites from fingerprinting users, and offers improved...

Utilize First-Party Data to Deliver Optimal Next Actions

As companies look for ways to maximize ROI and increase customer satisfaction, leveraging first-party data to power next-best action has become a powerful business strategy. Cynthia Ramsaran, a marketing and technology expert, can help companies better utilize their own data to develop targeted...

SEO and PPC: A Comparison and Integrated Approach

Are you trying to decide between Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising for your business? Both strategies have their pros and cons and should be evaluated to determine the best approach. Here, we will explore the differences between SEO and PPC, including their pros...