Blogs

Testing Bing AI Chat Responses for Tone

The use of Artificial Intelligence (AI) chat to test customer service experiences is becoming increasingly popular, offering a fast and easy way to understand customer preferences and find out how customers feel about a particular product or service. As AI chat has been refined to understand...

Content Strategy: Essential Benefits

In today’s digital landscape, content strategy plays a critical role in the success of any business. It encompasses the process of creating engaging content, optimizing website performance, and measuring success to build customer loyalty and drive revenue. With a well-planned content...

Keyword Cannibalization in SEO: Fixing the Issue

Keyword cannibalization is a common problem in SEO and can often lead to a website’s content not ranking as high as it could. If left unaddressed, keyword cannibalization can hurt a website’s ability to be found by search engines and thus reduce its visibility for potential customers...

Google Unveils Asset Creation and Customer Acquisition Tools

Google recently announced the launch of two brand new asset creation and customer acquisition tools. These tools, Infographics Creator and Lead Generation Card, are designed to help marketers further optimize their digital marketing efforts. Infographics Creator enables users to easily create...

Search Marketing: February 28

February 28th marks a significant day in search marketing history. On this day in 2011, Google released the much anticipated Panda update. This update completely transformed the way search engine algorithms determined ranking by assessing the quality of a website’s content and penalizing those...

Search Marketing Job Opportunities

Search marketing is a rapidly growing field with a wide range of job opportunities. Some of the most popular roles include SEO specialists, PPC analysts, social media marketers, content creators, and data analysts. Companies in various industries, from e-commerce to healthcare, are looking for...