Blogs

Marketers: 2023 Local Search Trends & Tactics

In 2023, local search trends will be driven by voice search and online reputation management. Marketers should optimize for voice search by using natural language and long-tail keywords. Building a strong online reputation through customer reviews and ratings will continue to be a critical...

Achieving Personalization with First-Party Data Privacy

Personalization can be achieved while maintaining privacy by leveraging first-party data. First-party data is collected directly from individuals who have voluntarily provided their information. By utilizing this data, businesses can tailor their marketing messages and experiences to the...

Bing AI Ads by Microsoft

Microsoft has integrated machine learning into Bing’s search engine for its new AI-powered ad technology. The integration will allow advertisers to target specific audiences, automate bids and measure the success of their campaigns. The new solution is expected to provide smarter...

Bing AI Search and Chat: Microsoft’s Reaction

Microsoft’s Bing AI-powered search and chat platform has received mixed feedback from users, with praise for its user-friendly interface, predictive search engine, and natural language processing capabilities. However, negative feedback has centered around accuracy, usability, and concerns...

ChatGPT by Bing: Multiple Personalities

Bing’s ChatGPT is a state-of-the-art conversational AI engine that uses natural language processing and machine learning to deliver a human-like conversational experience. It can understand and speak multiple languages and has the ability to generate “multiple personalities”...

Google Panda: 12 Years Later

It’s been 12 years since the release of Google’s Panda algorithm update, a revolutionary algorithm update that changed the very foundation of search engine optimization. Panda changed the way search engine results were ranked and displayed, giving emphasis to quality content and...