Blogs

Constructing a Profitable Attribution Model for Marketing by Cynthia Ramsaran

Cynthia Ramsaran is a marketing and technology expert who can help businesses build a strong marketing attribution framework using data analytics. She can teach how to identify the impact of different channels and activities, optimize campaigns for maximum ROI, and measure the performance of...

Submit Your Session Ideas for SMX Advanced

SMX Advanced is a leading conference for search engine marketing professionals, and session ideas can be submitted for consideration. Topics can cover all aspects of search marketing, including SEO, PPC, and social media marketing. Ideas can range from case studies to industry trends and best...

Revised Title: Google Gambling and Games Policy Updates

Google has updated its gambling and games policies, which affects advertisers and developers of gambling-related content. The new policies include changes to the allowed content, ad formats, and targeting restrictions. Advertisers must comply with the new guidelines to avoid having their ads...

Google Core Web Vitals: Will Cumulative Layout Shift Increase in Weight?

Google’s Core Web Vitals include three key metrics: loading speed, interactivity, and visual stability. Cumulative Layout Shift (CLS) is a metric that measures the visual stability of a website. Starting in May 2021, Google will start using CLS as a ranking factor for search results. The...

GA4 Migration Deadline Imminent

The migration deadline for Google Analytics 4 (GA4) is fast approaching. Many businesses have already taken the time to migrate to this new platform and reaping the rewards of its powerful data insights. For those who have yet to take the leap, now is the time to make the switch before the...

Creating Videos Now: Reasons and Examples

Video content is the key to staying connected with your customers today. With the right tactical approach, video content can help you optimize the customer experience and deepen customer relationships. Additionally, video content can help you to extend your reach and expand your influence. Here,...