Search Marketing on February 20
February 20th may not have a significant historical event in the world of search marketing, but it is an important day for businesses to reflect on the impact of search marketing on their success. By leveraging search engine optimization (SEO) and search engine marketing (SEM), businesses can...
Kushal PonnappaMarch 10, 2023
Search Marketing on February 19
On February 19, 2016, Google introduced a new mobile-friendly algorithm to improve the rankings of mobile-friendly webpages. The change forced marketers to rethink their web design and promotion strategies to keep up with the new algorithm. The update was a success, with mobile web traffic...Kushal PonnappaMarch 10, 2023
Search Marketing on February 18
On February 18th, 2002, Google AdWords was released, revolutionizing search marketing. AdWords has become the go-to platform for businesses of all sizes to reach their target markets and monetize their websites. By leveraging data-driven insights and predictive analytics, businesses can create...Kushal PonnappaMarch 10, 2023
Volatility of Google February 2023 Product Reviews Increase Compared to Previous Updates: Data Providers
The February 2023 Google product review update was much more volatile than expected, according to data providers. The changes to the ranking algorithm produced major fluctuations in rankings – and therefore, organic search volume – for many different websites and businesses. While...Kushal PonnappaMarch 10, 2023
Local SEO Assistance with ChatGPT
ChatGPT is a powerful tool for local SEO marketing. With its intuitive interface and advanced analytics, ChatGPT can help you identify and address potential SEO issues, as well as optimize your website for better visibility on local search engines. It can help you monitor website performance,...Kushal PonnappaMarch 10, 2023
TikTok Enters Search Ad Market: Challenge to Google and Microsoft
TikTok has finally made its move into the search ad market, taking on Google and Microsoft as the newest entrant. With a platform that’s already used by millions of users to share and discover content, the aim of their search ads is to make their platform even more valuable for marketers....Kushal PonnappaMarch 10, 2023
