Blogs

Using TikTok Ads to Analyze Top-Performing Products

TikTok, the social media platform, can help marketers get valuable insights into current trends and top-performing products. With its new ad content, marketers can gain insight into what works and which products are resonating with customers. By analysing the data from the ads, one can...

Google Search Revolution: Unfulfilled Expectations

“While Google has become one of the most iconic names in technology, it has failed to revolutionize search technology as much as promised. Despite its numerous technological advancements, Google still largely relies on the same keyword-based queries, rather than semantic and context-based...

Search Marketing: March 9

March 9 is a significant day in the search marketing industry, marking the debut of the original search engine, Alta Vista, back in 1995. It revolutionized the way people found information online, providing more options and better results. Alta Vista used a powerful algorithm to quickly evaluate...

February 9: Search Marketing History

Search marketing has a rich history that dates back to the early days of the internet. In 1990, Archie, the first search engine, was created, followed by Yahoo in 1994 and Google in 1998. The early 2000s saw the rise of paid search advertising, with the launch of Google AdWords in 2000. Social...

Search Marketing on February 24

February 24th, 2007 marked a significant day in Search Marketing History. Google announced the launch of its Adwords Enhanced Campaigns, a revolutionary new marketing platform that changed the way businesses advertise online. With features such as bid optimisation, advanced targeting, and more,...

Search Marketing on February 17

February 17th is a landmark day in the history of search marketing. On this day in 2004, Google introduced AdWords Express, its new product designed to make it easier for small businesses to use the company’s AdWords platform to advertise online. Since then, AdWords Express has become an...