Blogs

Improving Responses from Bard, Google’s AI Chatbot

Google’s AI chatbot, Bard, had issues with responses. Google’s marketing and tech experts used a mix of strategies such as machine learning and natural language processing to improve it. The combination of techniques made Bard successful, providing users with targeted and meaningful...

Search Marketing Anniversary: February 14

On February 14, 2021, the world celebrated the 25th anniversary of search engine marketing (SEM). In 1996, the first search engine, Archie, was launched, paving the way for the development of SEM. Since then, search engines have evolved to become more sophisticated, and SEM has become an...

Search Marketing on February 21st

On February 21, 2003, Google released “AdWords,” a platform that allowed businesses to purchase and display ads on Google’s search engine results pages. This transformed the way businesses promoted their products and services online, becoming one of the most successful and...

Maximizing Lead Generation Performance: Strategies for Success

Maximizing lead generation performance involves several strategies, including identifying the right target audience, creating compelling content that resonates with them, and using multiple channels to reach them. It’s also essential to optimize landing pages and forms to increase...

Twitter Ads for Cannabis

Twitter’s advertising policies for cannabis-related products and services are restrictive. The platform only allows ads from licensed cannabis businesses in certain regions and prohibits the promotion of illegal drugs and drug paraphernalia. Advertisers must also comply with local laws and...

Search Marketing – March 26

On March 26, 1999, Yahoo! launched a revolutionary tool that changed the way we search the internet forever. The Yahoo! Search Marketing platform, now referred to as the Yahoo! Bing Network, allowed advertisers to bid for placement on the Yahoo! search results page. This paved the way for the...