Blogs

Beginners’ Guide to Podcast Content

Podcasts are a popular form of audio content that can be accessed from anywhere with an internet connection. Starting a podcast can be a great way to connect with your audience and share your expertise. To get started, you need to determine your topic and audience, choose a format, and invest in...

Ad Targeting Transparency Increased by Meta on Facebook and Instagram

Meta, the parent company of Facebook and Instagram, has announced new measures to increase transparency in ad targeting. Advertisers will now need to provide more information about the audience they are targeting, including age, gender, interests, and location. Users will also have more control...

Sustainable SEO Strategy: 8 Aspects

To achieve long-term success in digital marketing, businesses should develop a sustainable SEO strategy that focuses on keyword research, content optimization, link building, local and mobile SEO, analytics, reputation management, and SEO optimization. By implementing these core aspects,...

Susan Wojcicki Departing as YouTube CEO

During her six-year tenure as CEO of YouTube, Susan Wojcicki led the platform’s growth into a major player in the video-sharing world. She helped launch many careers, improved platform safety and transparency, and will be remembered for her lasting impact on video sharing and social media....

Search Marketing on March 5th

March 5th is a momentous day in search marketing history. On this day in 2003, Google made its first algorithmic update, launching the now storied “Boston” Update. This update was one of the first steps in Google’s journey to become the dominating search engine it is today. The...

Search Marketing on February 12

February 12 marks the 11th anniversary of the launch of Google AdWords, a revolutionary online advertising platform that has transformed the way companies market their products and services. Since its launch, AdWords has expanded globally and introduced new features such as automated bidding, ad...