SEO Content Ranking: Let Go of Domain Authority
Domain Authority may be dead, but this certainly doesn’t mean SEO content is outdated. With the ever-changing landscape of search engine optimization, content curation is more important than ever. With SEO content that ranks, content creators must focus on producing quality content that is...Kushal PonnappaMarch 30, 2023
Ignite Visibility’s 2023 Biggest Investments Revealed by SEO Study
Ignite Visibility has released a groundbreaking new study on the biggest investments of 2023. The study takes a look at the search engine industry and reveals where major players are putting their resources. From keyword-focused content strategies to metadata optimization and AI-driven search...Kushal PonnappaMarch 30, 2023
Video Game Advertising Brand Safety
Video game advertising is becoming increasingly common and lucrative, however, concerns over brand safety remain a risk. As a marketing and technology expert, I believe it is possible to create an environment where video games can be used to realistically reach and engage with new audiences...Kushal PonnappaMarch 30, 2023
Pilot Program: Microsoft Offers Government Services Ads
Microsoft has announced a pilot program for third-party government services ads. This new program is designed to make it easier for citizens to access the information and services they need. With this program, Microsoft will be able to target ads to citizens based on their location, needs, and...Kushal PonnappaMarch 30, 2023
Google Launches 2022 Ads Safety Report with Ad Transparency Center
Google has released its 2022 Ads Safety Report and announced the launch of its Ad Transparency Center. The goal of this report was to gain greater insight into the current state of online advertising safety, and to create greater transparency and trust in the ads customers view. The Ad...Kushal PonnappaMarch 30, 2023
Comparing the March 2023 Google Core Update
The March 2023 Google core update has raised a lot of attention in the SEO world. Whether you are a marketing or technology expert, it is important to understand how the core update differs from previous ones. After thoroughly analyzing the update’s impact, here are some key takeaways: Google’s...Kushal PonnappaMarch 30, 2023