Blogs

Search Marketing History: February 11

Search marketing history refers to the development of marketing practices related to search engines. It began with the creation of the first search engines in the early days of the internet, leading to the development of search engine optimization (SEO) and pay-per-click (PPC) advertising....

Product Reviews Update from Google: February 2023

Google recently announced the February 2023 product reviews update which is set to transform how customers access, share and review product information. This update will make it easier for customers to find, compare, and access product information and reviews in a secure, convenient, and...

Satisfying Consumers Through Personalization with BlueConic

BlueConic’s customer data platform (CDP) provides businesses with the insights they need to better understand their customers and create personalized experiences while respecting their privacy. By unlocking customer data and offering better targeting capabilities, BlueConic helps...

Search Marketing on February 22

February 22nd marks an important milestone for search marketing. On this day in 2008, Google unveiled its AdWords Express product, revolutionizing the way marketers could manage their campaigns. By offering a simple and intuitive way to create, manage and track campaigns, the product not only...

Writing Title Tags for SEO with ChatGPT

Introducing ChatGPT, a cutting-edge technology that can generate SEO-friendly title tags quickly and easily. Whether you’re a beginner or an advanced user, ChatGPT’s advanced AI will help you find the perfect title tag for your website or content. Here’s how to use it: 1....

Transitioning to Enhanced CPC on Microsoft Audience Network

The Microsoft Audience Network is making a shift to Enhanced CPC campaigns, making it an even more powerful tool for advertisers. Enhanced CPC campaigns help improve the performance of campaigns by automatically adjusting bids and targeting to best meet the goals of the advertiser. This shift...