Blogs

Search Marketing on March 2nd

On March 2, 2004, Google launched its Adwords platform, forever changing the landscape of search marketing. With this innovative platform, marketers had unprecedented control over targeting users, optimizing for budget, and maximizing ROI. Google used their unique search advertising model to add...

Search Marketing History: March 4

On March 4, 2002, Google released its first Adwords tool, an online marketing program which allowed businesses to advertise and target users based on their search queries. The tool quickly established itself as the premier platform for search marketing due to its ability to measure, optimize and...

Google Ads Disapproved? Don’t Panic

If your Google Ads have been disapproved, don’t panic. There are many reasons why this could happen, including policy violations or technical issues. The first step is to carefully review the disapproval notification to determine the reason for the rejection. From there, you can take steps...

Search Marketing’s February 16th

February 16th holds significance in search marketing history as it marks the launch of Yahoo! Search Marketing (2004) and Google AdWords (2000), two of the most influential search marketing tools. The Search Engine Marketing Professional Organization (SEMPO) was also founded on this day in 2002,...

Search Marketing on February 13

On February 13, 1998, Google launched its first version, revolutionizing the search engine industry. Two years later, Overture launched its advertising network, introducing the pay-per-click model. These events marked the beginning of search marketing and led to several key milestones, including...

AI Generates Articles with YMYL Issues

AI-generated articles with YMYL (Your Money or Your Life) issues are becoming a concern for content creators. YMYL pages refer to web pages that can impact a user’s health, happiness, safety, or financial stability. The rise of AI-generated content has made it easier to produce large...