Blogs

SEO in the Age of AI

As we move into the age of artificial intelligence, the way SEO works needs to change. AI has changed the way businesses interact with customers, allowing them to deliver more personalised content and marketing messages. For SEO practitioners, this requires a shift in focus, towards leveraging...

Cynthia Ramsaran’s Content Strategy: A 360-Degree View

Cynthia Ramsaran is a marketing and technology expert who understands the intricacies of content strategy. In her upcoming webinar, she’ll be discussing how to assess the current state of your strategies and how to develop a plan that puts each of the five components of content strategy in...

Disappearance of YouTube Overlay Ads

YouTube overlay ads are going away and with them a powerful traditional form of online advertising. Before digital media, overlay ads were the most effective way to reach potential customers. Fortunately, digital media and advertising have evolved, creating more targeted and effective ways to...

Search Marketing Training & Live Q&A

Have you been searching for the right search marketing training without success? Look no further! This week, join us for a comprehensive training on search marketing that is both informative and actionable. With live Q&A sessions to address any questions you may have, you’re sure to...

Optimizing Your Amazon Brand Store

Introducing an Amazon brand store is an effective way to distinguish your brand from the competition and capture more of the increasing eCommerce market share. With a few strategic optimization tactics, you can maximize the impact of your Amazon brand store and take your business to the next...

Maximizing ROAS with First-Party Data by Cynthia Ramsaran

Are you already taking advantage of first-party data to maximize your return on ad spend (ROAS)? If the answer is no, then join Cynthia Ramsaran in this webinar to learn how to get started. Cynthia is a passionate marketing and technology expert with years of experience in leveraging first-party...