Blogs

Mastering Google News Optimization for Increased Visibility and Traffic

Google News, an online news aggregator, has become increasingly important for content creators, as it can help their work become more visible and reach a larger audience. But mastering the optimizing techniques for Google News can be tricky. In this blog post, we will detail the steps you need...

Sharing Bing Chat Ad Revenue with Publishers: Microsoft Investigates

Microsoft recently announced that it is exploring ways to share Bing Chat ad revenue with publishers through its Bing Ads platform. While this idea is still in its early stages, it could lead to a breakthrough in the monetization of online conversations and provide publishers of all sizes with...

Google Analytics 4 Event Tracking: Marketer’s Guide

Google Analytics 4, formerly known as App + Web Properties, has revolutionized event tracking in its dynamic and comprehensive approach. Marketers now have access to an advanced data model that allows them to collect and analyze more data than ever before. With this improved tracking, marketers...

Improving C-suite SEO Reporting

SEO reports provide vital insight into the performance of websites and online marketing campaigns. But for C-suite executives, that information can be hard to process. To make better SEO reports for the C-suite, it’s important to focus on key metrics, carefully craft the language used, and avoid...

Removing a Negative ‘People Also Ask’ Result: A Case Study

Negative search results can be damaging for any business, and getting rid of them can seem overwhelming. In this case study, we’ll explore how to use the power of marketing and technology to combat negative ‘People also ask’ results. From developing a content strategy to executing a...

Improve Content Creation with AI: 17 Tips

AI-assisted content creation has revolutionized the way businesses develop, market, and deploy content online. From automated tools for optimizing search engine rankings to natural language processing for conversational interfaces and more, AI technology has opened up a world of possibilities....