Blogs

SEOs and AI-Powered Search

AI-powered search is quickly becoming the latest trend in SEO. By embracing AI, SEOs can gain an extra edge, enabling them to optimize their sites more efficiently and quickly. AI can help SEOs identify and fix common SEO issues, identify and target keywords, and track user engagement in real...

Creating Helpful Review Content for Users and Google

Reviews are an essential part of any online marketing strategy, as they can build trust with customers, help search engines better understand your product and brand, and, ultimately, can lead to more conversions. Creating review content that is useful for both users and Google requires careful...

Microsoft’s Content Ecosystem in an AI World of Generative Prosperity

Microsoft is driving the future of content development with its vision of a prosperous content ecosystem in a generative AI world. It is investing in research to create intelligent agents that can generate content that surpasses human-written content in terms of quality, accuracy, and relevance....

Boost Performance with CTV for SEOs – Cynthia Ramsaran

Are you an SEO looking for ways to boost performance? Look no further! Join Cynthia Ramsaran in her webinar to explore the potential of Connected TV (CTV) for your SEO campaigns. From leveraging data to optimize targeting and measuring ROI to enabling enhanced storytelling, this webinar will...

Creating a High-Converting PPC Landing Page: 5 Tips

A successful PPC landing page is essential for converting visitors into customers, and creating one isn’t difficult if you follow the right steps. Here are 5 tips to ensure that your PPC landing page is optimized for maximum conversions: 1) Make sure every visitor who clicks through to...

Google to End Four Attribution Models in Ads and Analytics

On March 30th, 2021, Google announced plans to sunset four Attribution models in Ads and Analytics platforms. The four models being affected are Last Click, First Click, Linear, and Position Based. This move is part of a larger effort on Google’s part to transition to more advanced attribution...