Author: Kushal Ponnappa

Creating an Effective Facebook Ad Campaign in 2023

Creating an effective Facebook ad campaign in 2023 requires understanding your target audience, creating engaging ad content, and optimizing your campaign for maximum reach and engagement. With the right strategy, Facebook ads can be a powerful tool for reaching new customers, increasing brand awareness, and driving sales. It is important to keep up with the latest trends and features offered by Facebook advertising to stay ahead of the competition. Additionally, regularly monitoring and analyzing your ad campaign’s performance can help you make necessary adjustments and improve your overall results.

Comparing Top Video Game Ad Networks and Exchanges

Unity Ads offers high-quality mobile video ads with easy integration and targeting options, Ad Colony provides various ad formats and is known for quality and performance metrics, while Iron Source is a mediation platform that offers management tools and access to multiple ad networks and exchanges for ad revenue optimization.

End of Instagram Live Shopping Feature in March

Instagram will discontinue its Live Shopping feature that lets businesses sell products during live broadcasts due to low usage rates and a shift towards other e-commerce tools. While businesses can still use Instagram Live for engagement, they will no longer be able to tag and sell products directly within the live stream.

Search Marketing History: February 15

Search marketing emerged in the late 1990s with the launch of early search engines like Yahoo! and AltaVista. It has since evolved to encompass a range of tactics, including SEO and PPC advertising, and is now an essential component of any digital marketing strategy.

How to market you Food startup!

Starting a food business can be a great way to turn your passion for cooking or food into a profitable venture. However, creating a successful food startup is about more than just cooking great food. It also requires effective marketing to reach and engage with customers. Here are some...

Digital Marketing Strategies for Ecommerce Platforms and Online Stores

Digital marketing is essential for ecommerce platforms and online stores to reach and engage with customers. With the rise of ecommerce and the proliferation of online shopping, it is more important than ever for businesses to have a strong digital presence. Here are some key strategies for...

Marketing Automation with OpenAI

Marketing automation is the use of technology to streamline and automate marketing tasks and processes. It involves the use of software and other tools to manage and optimize marketing campaigns, freeing up marketing staff to focus on more strategic and creative tasks. In recent years,...

OpenAI for Digital Marketing

OpenAI is a leading artificial intelligence (AI) research laboratory founded in 2015 by a group of high-profile tech industry leaders, including Elon Musk, Sam Altman, Greg Brockman, and Ilya Sutskever. The organization’s mission is to advance the field of AI in a way that is safe and...