Constructing a Profitable Attribution Model for Marketing by Cynthia Ramsaran
Cynthia Ramsaran is a marketing and technology expert who can help businesses build a strong marketing attribution framework using data analytics. She can teach how to identify the impact of different channels and activities, optimize campaigns for maximum ROI, and measure the performance of different channels against each other. Cynthia can assist small businesses and enterprise-level corporations in optimizing their marketing campaigns, making better decisions, and driving business results.
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Kushal PonnappaMarch 1, 2023
Kushal PonnappaMarch 1, 2023
Submit Your Session Ideas for SMX Advanced
SMX Advanced is a leading conference for search engine marketing professionals, and session ideas can be submitted for consideration. Topics can cover all aspects of search marketing, including SEO, PPC, and social media marketing. Ideas can range from case studies to industry trends and best practices. The conference is an excellent opportunity to network with other industry professionals, learn from expert speakers, and stay up-to-date with the latest developments in search marketing. SMX Advanced encourages innovative ideas and welcomes proposals from anyone interested in sharing their knowledge and experience.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Revised Title: Google Gambling and Games Policy Updates
Google has updated its gambling and games policies, which affects advertisers and developers of gambling-related content. The new policies include changes to the allowed content, ad formats, and targeting restrictions. Advertisers must comply with the new guidelines to avoid having their ads removed or accounts suspended. Developers of gambling-related apps must also ensure their apps comply with the new policies to avoid being removed from the Google Play Store. The updates aim to create a safer and more responsible online gambling and gaming environment.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Google Core Web Vitals: Will Cumulative Layout Shift Increase in Weight?
Google’s Core Web Vitals include three key metrics: loading speed, interactivity, and visual stability. Cumulative Layout Shift (CLS) is a metric that measures the visual stability of a website. Starting in May 2021, Google will start using CLS as a ranking factor for search results. The weight of CLS in the overall ranking algorithm is not yet clear, but it’s likely to increase in importance as Google continues to prioritize user experience. Websites that prioritize visual stability and minimize layout shifts are likely to see improved search rankings and user engagement.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
GA4 Migration Deadline Imminent
The migration deadline for Google Analytics 4 (GA4) is fast approaching. Many businesses have already taken the time to migrate to this new platform and reaping the rewards of its powerful data insights. For those who have yet to take the leap, now is the time to make the switch before the deadline. GA4 offers a range of features and benefits that can give businesses the insights and tools to stay ahead of the competition. From better understanding user behavior in real-time to engaging customers with personalized experiences, GA4 is set to revolutionize the way businesses market and track the success of their marketing efforts. With the migration deadline fast approaching, now is the time to make the switch to GA4 and reap the benefits of its powerful data insights.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Creating Videos Now: Reasons and Examples
Video content is the key to staying connected with your customers today. With the right tactical approach, video content can help you optimize the customer experience and deepen customer relationships. Additionally, video content can help you to extend your reach and expand your influence. Here, we will cover why you should start creating videos now, plus provide examples of successful videos that have made an impact.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Marketers: 2023 Local Search Trends & Tactics
In 2023, local search trends will be driven by voice search and online reputation management. Marketers should optimize for voice search by using natural language and long-tail keywords. Building a strong online reputation through customer reviews and ratings will continue to be a critical tactic for better local search rankings.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Achieving Personalization with First-Party Data Privacy
Personalization can be achieved while maintaining privacy by leveraging first-party data. First-party data is collected directly from individuals who have voluntarily provided their information. By utilizing this data, businesses can tailor their marketing messages and experiences to the individual preferences and behaviors of their customers without violating their privacy. This approach is more effective than relying on third-party data, which can be inaccurate and potentially infringe on individuals’ privacy rights. Ultimately, prioritizing first-party data privacy can lead to stronger relationships with customers based on trust and respect.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Bing AI Ads by Microsoft
Microsoft has integrated machine learning into Bing’s search engine for its new AI-powered ad technology. The integration will allow advertisers to target specific audiences, automate bids and measure the success of their campaigns. The new solution is expected to provide smarter targeting, better performance, and improved analytics, enabling marketers to make data-driven decisions. With this new technology, marketers will gain valuable insight into their customer base, leading to higher ROI and greater customer satisfaction. Bing is poised to become the go-to platform for advertisers looking to stay ahead of the competition.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
Bing AI Search and Chat: Microsoft’s Reaction
Microsoft’s Bing AI-powered search and chat platform has received mixed feedback from users, with praise for its user-friendly interface, predictive search engine, and natural language processing capabilities. However, negative feedback has centered around accuracy, usability, and concerns over privacy and security. Despite these concerns, Bing’s potential to improve search strategies and marketing efforts cannot be ignored, and businesses should take steps to protect their data and make the most of the platform’s capabilities.
by Kushal PonnappaFebruary 28, 2023
Kushal PonnappaFebruary 28, 2023
