Twitter recently announced their new mandatory verification process for advertisers, a move that has been praised by many in the industry but met with criticism from some. The process, which is set to take effect in early 2021, is designed to protect users from being exposed to inappropriate or illicit advertising and create a safe, secure environment for businesses to advertise their products and services. Here, we take a look at what the new verification process entails, why it’s necessary, and how it could impact businesses.
Overview
The new verification process is designed to give users more control over the types of ads they view on Twitter. In order to be eligible for ad placement, businesses must now submit their company information and prove that they are legitimate. This includes contact information, website, and social media profiles.
Twitter has also implemented measures to ensure that the ads being placed on the platform are appropriate for the users viewing them. Ads will be judged based on factors such as context, language, and images, with those that violate rules and policies being automatically rejected.
Benefits of Verification
The main benefit of the new verification process is that it provides additional security for both businesses and users. By verifying the legitimacy of the companies advertising on the platform, it helps to protect users from potentially harmful or inappropriate ads.
It also helps to protect businesses from having their ads seen by the wrong audience. The process ensures that ads are properly targeted to the right people, providing businesses with more control over where their ads are seen and ensuring they get maximum return on investment.
Impact on Businesses
The new verification process is likely to have a positive impact on businesses, as it will provide them with a safer and more secure environment to advertise their products and services. The process also ensures that ads are properly targeted to the right audience, which can help boost sales and increase brand awareness.
Furthermore, the verification process will help businesses to better manage their ad campaigns. Businesses can track changes in their ad campaigns, such as clicks and impressions, in order to determine which ones are performing well and which need to be adjusted. This will enable businesses to get the most out of their ad campaigns and maximize their ROI.
Conclusion
Twitter’s new mandatory verification process is a welcome addition to the platform, as it provides businesses and users alike with more control over the types of ads they see. The process will help to protect users from inappropriate or illicit ads, while also helping businesses to better manage their ad campaigns and get maximum return on investment. All in all, it looks like a win-win situation for everyone involved.
