Google recently rolled out new changes to its desktop search that give users more information and control over their search results. The changes included new site names, favicons, and sponsored labels. This update was part of Google’s effort to make desktop search more user-friendly and to provide more transparency around sponsored content.
Site Names
Google has introduced a new “site name” feature which displays the full website name in the search results. This makes it easier for users to identify the site they are looking for and is a great way to help users better organize their search results. This is especially useful for users who are unfamiliar with the domain names of the websites being searched.
Favicons
Google also rolled out a “favicon” feature which allows websites to display their own icons in the search results. This makes it easier for users to quickly identify the website and has the potential to improve brand recognition among users.
Sponsored Labels
The final change that Google made was to add a “sponsored label” to the search results page. This label will help users identify sponsored content in the search results and provides more transparency around the types of content being shown. This is a great way to ensure that users understand the context of the search results they are viewing.
Conclusion
Google’s recent changes to its desktop search are a great way to make search results more user-friendly and give users more control and information about their search results. The new site names, favicons, and sponsored labels will help users quickly identify the content they are looking for and provide more transparency around sponsored content.
