Google’s mission to ‘organize the world’s information and make it universally accessible and useful’ is integral to their corporate culture. Their continued growth and success has been built on the power of their search engine to present users with meaningful and accurate results. Recently, however, Google has been taking steps to ensure that its technology is not misused and misinterpreted. This can be seen in their response to ‘Bard is not search’, a new website which claims to be an alternative search engine to Google.
What is ‘Bard is not Search’?
‘Bard is not Search’ is a website created by two Italian entrepreneurs, Giuseppe Conti and Massimo Filli, who claim that their search engine is not only more accurate than Google, but is also more ethical. They claim that the website does not store any user data or use any tracking mechanisms. The website is designed to be used for researching topics relevant to the arts, humanities, law and other academic fields.
How does it Work?
The website has a simple and intuitive interface, which allows users to easily search for the information they are looking for. It utilises advanced algorithms to provide accurate and relevant results based on the user’s query. These results are displayed in a neat, categorised format, allowing users to quickly find the results they require.
Why is Google not Impressed?
In response to the launch of ‘Bard is not Search’, Google has released a statement in which they express their displeasure with the website. According to Google, the website is misleading and is using Google’s brand to promote itself. They also express concern that the website is not ‘aligned with Google’s mission or values’.
Google’s Response
Google has been quick to respond to the website’s claims, providing an official statement which outlines their stance on ‘Bard is not Search’. In the statement, Google states that “Google does not endorse or support ‘Bard is not Search’ and we do not believe that it is an accurate representation of our search capabilities. We are committed to providing users with a safe and secure search experience.”
Google is also taking measures to ensure that users are not misled by the website’s claims. They have implemented measures such as redirecting users of ‘Bard is not Search’ to the Google homepage, and labelling the website as ‘not Google’.
What is the Future of ‘Bard is not Search’?
It is clear that Google is not happy with the launch of ‘Bard is not Search’, and they are taking steps to ensure that the website is not seen as an alternative to their own search engine. It is unclear what the future holds for the website, but it is likely that Google’s attempts to discourage its use will be successful.
Conclusion
Google’s mission to ‘organize the world’s information and make it universally accessible and useful’ is fundamental to their success, and they take any threats to their search engine very seriously. Their quick and decisive response to the launch of ‘Bard is not Search’ is a clear indication of this. While ‘Bard is not Search’ may have been created with good intentions, it is likely that its future is uncertain, and that Google’s measures to discourage its use will be successful.
