[Introduction]
The Google Ads API (formerly AdWords API) was released to the public in 2011, making it easier for developers to create automated tools for managing their Google Ads campaigns. It provided the first glimpse of how developers can interact with the Google Ads platform. Nearly 10 years later, the API is being unsettled with the last call for Google Ads API v11.
[What is Google Ads API v11?]
Google Ads API v11 was the first version of the API that allowed developers to interact with the Google Ads platform programmatically. It provided a simple and reliable way to create, update, and manage campaigns, bids, and budgets. It also allowed developers to retrieve performance data, such as impressions, clicks, and conversions, and enabled them to automate tasks like setting bids and budgets.
[Why the Last Call?]
Google Ads API v11 has been long surpassed by newer and more powerful versions of the API. With the continued evolution of the Google Ads platform, the need for an API that supports legacy features has become obsolete. As a result, Google has decided to sunset Google Ads API v11 and focus on newer versions of the API that are better suited for modern day advertisers.
[The Deadline]
The deadline for the last call for Google Ads API v11 is April 1, 2020. After this date, all existing applications that use the API v11 will no longer be supported and will be unable to access any of the Google Ads functionality.
[Migrating from Google Ads API v11]
If you are currently using Google Ads API v11, it is important to start the migration process to a newer version of the API. The two main versions that are available for migration are Google Ads API v2 and Google Ads API v3.
Google Ads API v2
– Supports all features and services of v11, plus additional features
– Includes enhanced reporting capabilities
– Includes the ability to access Google Ads Insights
Google Ads API v3
– Uses a new data model
– Includes additional features, such as access to Google Shopping campaigns and Smart Bidding
– Has improved performance and scalability
[Conclusion]
The last call for Google Ads API v11 is the end of an era for developers interacting with the Google Ads platform. The API has served its purpose for nearly 10 years, and now it’s time to move on to newer and more powerful versions of the API. If you are currently using Google Ads API v11, now is the time to start the migration process before the April 1, 2020 deadline.
