PPC Strategy for Law Firm: More Leads and Strong ROI Case Study

ProjectDriving More Leads and Achieving Strong ROI through Comprehensive PPC Strategy: A Case Study for a Personal Injury Law Firm
ClientCONFIDENTIAL
what we didBranding, Creative, Social Media Advertising

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Client Background: A law firm specializing in personal injury cases wanted to increase its online visibility and drive more leads through pay-per-click (PPC) advertising.

Challenge

We faced the challenge of a highly competitive market, with many other law firms vying for the same target audience. The client wanted to improve its PPC campaign performance to increase the number of leads generated while also keeping costs low.

Solutions

We developed a comprehensive PPC strategy that focused on improving ad relevance, increasing click-through rates, and reducing cost-per-click (CPC). The strategy included the following tactics:

1. Keyword Research: We conducted extensive keyword research to identify the most relevant and high-converting keywords for the client’s target audience.
2. Ad Creative: We developed ad creative that was highly relevant to the target keywords and included attention-grabbing headlines and calls-to-action.
3. Landing Pages: We created landing pages that were optimized for conversion, with clear calls-to-action and contact forms that made it easy for potential clients to get in touch with the law firm.
4. Ad Copy Testing: We continuously tested and optimized ad copy to improve ad relevance and increase click-through rates.
5. Campaign Optimization: We continuously monitored and optimized the client’s PPC campaigns to reduce costs and improve overall campaign performance.

Result

Over the course of a 12-month campaign, we were able to achieve the following results:

• Increased leads generated by 75%
• Decreased cost-per-lead by 50%
• Improved ad click-through rates by 25%
• Achieved a return on investment (ROI) of 8x

Conclusion

By implementing a comprehensive PPC strategy that focused on ad relevance, ad creative, landing pages, and continuous campaign optimization, we were able to help the personal injury law firm increase its online visibility, drive more leads, and achieve a strong return on investment. The success of the campaign demonstrates the importance of a data-driven approach to PPC advertising and the value of partnering with a skilled digital marketing agency.

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