March 2023

Susan Wojcicki Departing as YouTube CEO

During her six-year tenure as CEO of YouTube, Susan Wojcicki led the platform’s growth into a major player in the video-sharing world. She helped launch many careers, improved platform safety and transparency, and will be remembered for her lasting impact on video sharing and social media. We wish her luck in her future endeavors.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 5th

March 5th is a momentous day in search marketing history. On this day in 2003, Google made its first algorithmic update, launching the now storied “Boston” Update. This update was one of the first steps in Google’s journey to become the dominating search engine it is today. The update was designed to reduce the rank of websites that featured “spammy” content such as link farms, keyword stuffing, and other low-quality content tactics. While this update may have seemed small at the time, it was the beginning of a new era of search engine optimization (SEO) and digital marketing.

Fast-forward to today, and search engine marketing is an integral part of any digital marketing strategy. Companies use SEO to drive organic traffic to their websites and increase visibility to potential customers. Google’s Boston Update catalyzed a massive industry and continues to shape the way companies use search engines to market themselves online.

March 5th is an important day for search engine marketing. It is the anniversary of the day Google launched the Boston Update, a crucial moment in search history that sparked an industry and revolutionised digital marketing. March 5th is a reminder of the power of SEO and the potential of search engine marketing. As the industry continues to grow and change, this day will always be a landmark in search history.

by Kushal PonnappaMarch 30, 2023

Search Marketing on February 12

February 12 marks the 11th anniversary of the launch of Google AdWords, a revolutionary online advertising platform that has transformed the way companies market their products and services. Since its launch, AdWords has expanded globally and introduced new features such as automated bidding, ad extensions, and machine learning. It has given businesses the opportunity to reach more users at a fraction of the cost of traditional advertising. As AdWords continues to advance, it will remain a powerful tool for businesses looking to market their products and services.

by Kushal PonnappaMarch 30, 2023

Improving Responses from Bard, Google’s AI Chatbot

Google’s AI chatbot, Bard, had issues with responses. Google’s marketing and tech experts used a mix of strategies such as machine learning and natural language processing to improve it. The combination of techniques made Bard successful, providing users with targeted and meaningful responses.

by Kushal PonnappaMarch 30, 2023

Search Marketing Anniversary: February 14

On February 14, 2021, the world celebrated the 25th anniversary of search engine marketing (SEM). In 1996, the first search engine, Archie, was launched, paving the way for the development of SEM. Since then, search engines have evolved to become more sophisticated, and SEM has become an essential tool for businesses looking to reach their target audience. As search engine algorithms continue to change, businesses need to stay up-to-date with the latest SEM techniques to ensure that their websites are visible and rank high in search engine results pages (SERPs).

by Kushal PonnappaMarch 30, 2023

Search Marketing on February 21st

On February 21, 2003, Google released “AdWords,” a platform that allowed businesses to purchase and display ads on Google’s search engine results pages. This transformed the way businesses promoted their products and services online, becoming one of the most successful and profitable marketing tools in history. AdWords allowed businesses to reach a vast audience of potential customers in an efficient and cost-effective manner, revolutionizing the way brands are promoted. Its impact remains significant today, and its effectiveness has made it a staple in digital marketing.

by Kushal PonnappaMarch 30, 2023

Maximizing Lead Generation Performance: Strategies for Success

Maximizing lead generation performance involves several strategies, including identifying the right target audience, creating compelling content that resonates with them, and using multiple channels to reach them. It’s also essential to optimize landing pages and forms to increase conversions and implement lead nurturing strategies to engage and educate leads. Measuring and analyzing data regularly can provide valuable insights to adjust and improve lead generation efforts continually. Finally, collaborating with sales teams to align goals and strategies can help ensure that the leads generated meet the company’s revenue objectives.

by Kushal PonnappaMarch 30, 2023

Twitter Ads for Cannabis

Twitter’s advertising policies for cannabis-related products and services are restrictive. The platform only allows ads from licensed cannabis businesses in certain regions and prohibits the promotion of illegal drugs and drug paraphernalia. Advertisers must also comply with local laws and regulations, including age restrictions and disclosure requirements. Despite these limitations, Twitter remains a valuable tool for cannabis businesses to connect with their audience and build brand awareness through organic content and engagement.

by Kushal PonnappaMarch 30, 2023

Search Marketing – March 26

On March 26, 1999, Yahoo! launched a revolutionary tool that changed the way we search the internet forever. The Yahoo! Search Marketing platform, now referred to as the Yahoo! Bing Network, allowed advertisers to bid for placement on the Yahoo! search results page. This paved the way for the modern search marketing landscape, where digital ads are tailored to meet the needs of customers. With the Yahoo! Search Marketing platform, companies were able to control which search terms their ads appeared for, as well as the budget they were willing to spend on each search. By tailoring ad campaigns to the customer’s search intent and desired budget, Yahoo! Search Marketing helped businesses reach their customers more effectively. From increasing brand visibility to improving customer conversions, Yahoo! Search Marketing has revolutionized the digital marketing landscape.

by Kushal PonnappaMarch 28, 2023

Using TikTok Ads to Analyze Top-Performing Products

TikTok, the social media platform, can help marketers get valuable insights into current trends and top-performing products. With its new ad content, marketers can gain insight into what works and which products are resonating with customers. By analysing the data from the ads, one can understand customer buying habits, what type of content gets the most attention, and which products are the most popular. Additionally, engaging with influencers on the platform and learning from their successes can help marketers understand what type of content other businesses are utilizing to increase sales. Leveraging TikTok’s ad content to get valuable insights is key to any successful marketing strategy in today’s competitive market.

by Kushal PonnappaMarch 28, 2023