March 2023

Google Broad Core Update March 2023 Completed

Google’s 2023 broad core update is complete and rolling out across the web. This update seeks to improve the search experience for users, with an emphasis on page-level features and quality signals. In our analysis, we’ve seen improvements in SERP quality, more relevant search results, and better website navigation features. Additionally, the update includes a shift towards mobile-friendliness, as Google is placing more emphasis on ensuring that sites are compatible with mobile devices. As more users access the web via mobile, this improvement is an integral part of the update. Overall, this ambitious update marks a great step forward in optimizing the search engine and improving the user experience.

by Kushal PonnappaMarch 30, 2023

Surviving a Google Core Update and Emerging Victorious

As a digital marketer or business owner, you want to understand the recent Google core update, so you can make decisions to ensure your website’s success. Following a few simple steps can help you get through the update and come out on top.

First, check your website’s ranking to identify any changes in relation to the update. Doing so will help you identify any areas of improvement and any necessary changes to your website.

Second, focus on creating content that’s relevant and of high quality for your target audience. Content that provides value to your audience, such as helpful tips and solutions to their problems, will help keep them engaged and coming back for more.

Finally, look for ways to optimize your website, such as improving your site speed, using an SEO-friendly design, and making sure your website is properly indexed and has white hat SEO practices. Doing so will help ensure your website is running as smoothly as possible and will help you rank higher in the search engine results.

In conclusion, staying up to date and keeping your website up to date with the latest core updates, is essential to ensure your website’s success. By following the steps outlined above, you can make sure you survive the Google core update and come out on top.

by Kushal PonnappaMarch 30, 2023

Delayed Enforcement of Google Policy for Government Docs and Services

Google has recently delayed the enforcement of their Government documents and official services policy, which was introduced to protect their users and the internet from phishing and spoofing attacks. This policy states that sites that use Google services must have their government documents and official services verified by Google. This delay will allow developers more time to comply with the policy and prepare their sites for the upcoming changes. While the delay may be beneficial to some, it also gives malicious actors more time to prepare spoofed sites in an effort to take advantage of unsuspecting users. Google is actively working to ensure that their users and the internet remain safe, and we should all remain vigilant in our efforts to protect our data and our privacy.

by Kushal PonnappaMarch 30, 2023

Verifying Information with Google Perspectives and Author Credentials

Google has just released its latest project “Perspectives”, a tool designed to help users verify the accuracy of information and news. Perspectives uses advanced AI and machine learning algorithms to assess user-submitted pieces of news and provide an overall accuracy score. It also includes an author-based scoring system that takes into account the reputation of the author and the quality of their work. This will help users identify reliable sources and separate fact from fiction. Additionally, Perspectives also provides a comprehensive database of sources, allowing users to research the accuracy of information before deciding whether or not to trust it. This new tool is an invaluable resource for navigating the ever-rising waves of misinformation.

by Kushal PonnappaMarch 30, 2023

Search Marketing on February 25

February 25th is an important day in search marketing history. On this day in 2004, Google announced the launch of AdWords, its revolutionary advertising platform. The platform enabled businesses to create targeted ads for their products and services, allowing them to reach a wide audience. With AdWords, businesses had more control over their budgets, allowing them to strategically manage their marketing spend. AdWords has revolutionized the search marketing landscape and continues to be an essential tool for businesses of all sizes. With its ever-evolving features and capabilities, AdWords has become an invaluable resource for marketers looking to maximize their ROI and reach new customers.

by Kushal PonnappaMarch 30, 2023

SEO Content Ranking: Let Go of Domain Authority

Domain Authority may be dead, but this certainly doesn’t mean SEO content is outdated. With the ever-changing landscape of search engine optimization, content curation is more important than ever. With SEO content that ranks, content creators must focus on producing quality content that is relevant to their audience and appeals to search engine algorithms, while also keeping up with the latest trends. By doing this, content creators can increase the visibility of their content, thus increasing their rank in search engine results page (SERP). Content curation is not easy, however, and requires a great deal of time and effort. To maximize the potential of SEO content, content creators should have a strategy that focuses on creating content that is both engaging and relevant, as well as optimizing their content for search engine algorithms. In addition, content creators should stay abreast of the latest SEO trends and techniques, in order to ensure their content remains ahead of the curve.

by Kushal PonnappaMarch 30, 2023

Ignite Visibility’s 2023 Biggest Investments Revealed by SEO Study

Ignite Visibility has released a groundbreaking new study on the biggest investments of 2023. The study takes a look at the search engine industry and reveals where major players are putting their resources. From keyword-focused content strategies to metadata optimization and AI-driven search engine marketing tactics, the report is sure to provide valuable insights into the future of SEO. Whether you’re an SEO guru or beginner, make sure to read this study for the latest trends and data that can help you successfully navigate the ever-changing digital landscape.

by Kushal PonnappaMarch 30, 2023

Video Game Advertising Brand Safety

Video game advertising is becoming increasingly common and lucrative, however, concerns over brand safety remain a risk. As a marketing and technology expert, I believe it is possible to create an environment where video games can be used to realistically reach and engage with new audiences while protecting brand values. By leveraging powerful targeting techniques and a deep understanding of the gaming landscape, advertisers can have confidence their brands are kept safe. With careful planning, the rewards of video game advertising can be great.

by Kushal PonnappaMarch 30, 2023

Pilot Program: Microsoft Offers Government Services Ads

Microsoft has announced a pilot program for third-party government services ads. This new program is designed to make it easier for citizens to access the information and services they need. With this program, Microsoft will be able to target ads to citizens based on their location, needs, and interests. Microsoft is leveraging its advanced technology to help citizens in their search for government services, offering access to a wide range of government-related information and resources. These ads will provide citizens with quick and easy access to the services they need, helping them save time and money. Microsoft is aiming to make government services easier to find and use, offering citizens an improved experience with their services. This new pilot program is an exciting step forward in making it easier for citizens to access the services they need.

by Kushal PonnappaMarch 30, 2023

Google Launches 2022 Ads Safety Report with Ad Transparency Center

Google has released its 2022 Ads Safety Report and announced the launch of its Ad Transparency Center. The goal of this report was to gain greater insight into the current state of online advertising safety, and to create greater transparency and trust in the ads customers view. The Ad Transparency Center will provide customers with easy access to the metrics that inform their ad experiences, and make it easier to report any issues they encounter. Google is committed to the safety of customers, and this report and transparency center demonstrate their commitment to providing the best possible experience. Through these new initiatives, users can be assured that their digital experience is safe and secure.

by Kushal PonnappaMarch 30, 2023