March 2023

Search Marketing on February 22

February 22nd marks an important milestone for search marketing. On this day in 2008, Google unveiled its AdWords Express product, revolutionizing the way marketers could manage their campaigns. By offering a simple and intuitive way to create, manage and track campaigns, the product not only made PPC more accessible to small and medium businesses, but also enabled global brands to expand their reach beyond traditional media channels. Since its launch, AdWords Express has become an integral part of the search engine marketing landscape, and its evolution over the past 12 years has given marketers more power and precision to reach their target audiences. In an ever-evolving world of digital marketing, AdWords Express continues to be a powerful tool to drive success.

by Kushal PonnappaMarch 30, 2023

Writing Title Tags for SEO with ChatGPT

Introducing ChatGPT, a cutting-edge technology that can generate SEO-friendly title tags quickly and easily. Whether you’re a beginner or an advanced user, ChatGPT’s advanced AI will help you find the perfect title tag for your website or content. Here’s how to use it:

1. Navigate to the ChatGPT website and select “Title Tag Generator” from the main menu.
2. Enter in the title of your page and any relevant keywords.
3. Preview your recommended title tags and select the one that best fits your page content.
4. Paste the optimized title tag into your website’s HTML.

By using ChatGPT to generate title tags for your website, you can quickly and easily create SEO-friendly tags that will help you rank higher in search engine results. The intuitive interface and powerful AI make it the perfect tool for anyone looking to maximize their SEO impact.

by Kushal PonnappaMarch 30, 2023

Transitioning to Enhanced CPC on Microsoft Audience Network

The Microsoft Audience Network is making a shift to Enhanced CPC campaigns, making it an even more powerful tool for advertisers. Enhanced CPC campaigns help improve the performance of campaigns by automatically adjusting bids and targeting to best meet the goals of the advertiser. This shift from manual campaigns to Enhanced CPC will result in more effective performance and will maximize the return on the advertiser’s investment. Advertisers will still have the ability to review and modify bids based on insights and performance. With this change to Enhanced CPC, advertisers will be able to manage their campaigns more efficiently and effectively, resulting in more conversions and better ROI.

by Kushal PonnappaMarch 30, 2023

Verifying Google Ads with Badges

Google Ads testing verification badges provide added assurance to customers that their data is secure and that their Ads campaigns run seamlessly and efficiently. As a marketing and technology expert, I understand the importance of secure infrastructure and the need for consistent testing processes to ensure the quality of the Ads being served. By implementing Google Ads testing verification badges, organizations can have a greater level of visibility and control over their Ads campaigns. Furthermore, the testing process ensures that all Ads are compliant with the organization’s policies and standards. With these verification badges, businesses can have confidence that their Ads campaigns are secure and running optimally.

by Kushal PonnappaMarch 30, 2023

Merchant Listings and Product Snippets in Google Search Console

Google Search Console (GSC) is an invaluable tool for e-commerce businesses to track and measure their website’s performance on the web. With the latest GSC update, merchants can now track and analyze their product snippets and merchant listing appearances on Google Search results. This provides marketers and technologists with an insight into how their products are appearing and performing on Google search, enabling them to better optimize their presence and track their search engine rankings.

by Kushal PonnappaMarch 30, 2023

PPC Ad Creative: 4 Updated Regulations

Creating successful PPC ads requires a strategy and a combination of creative elements. Here are four new rules to consider when creating your PPC ad creative: 1) Make sure your ad copy is compelling, informative, and engaging; 2) Incorporate visuals such as images and videos; 3) Utilize action words; 4) Test and measure your ad performance. By following these four new rules for PPC ad creative, you will be able to create ads that effectively draw customer attention and improve customer engagement. So, start planning and creating your PPC ads today to drive greater ROI for your business!

by Kushal PonnappaMarch 30, 2023

Google Search Console Core Vitals Report Updated

The Core Web Vitals report within Google Search Console has been updated to provide more robust metrics and insights into website performance. As a marketing and technology expert, I am excited to see this development from Google as it will help businesses better understand and optimize their website performance. This new report makes it easy to identify and address any underlying issues that could be affecting website speed and user experience. With this updated report, businesses will have access to more precise data, detailed analysis, and helpful recommendations for improving their website performance. Overall, this update to Core Web Vitals report within Google Search Console will provide more visibility, transparency, and control for businesses when it comes to optimizing their website performance.

by Kushal PonnappaMarch 30, 2023

Google Ads Editor 2.3: 12 New Features

Google Ads Editor version 2.3 is now available! With 12 new features, this version is the best thing to happen to your digital advertising campaigns. From powerful automation to streamlined campaigns, this newest version helps you save time so you can focus on more important things. It also provides a more intuitive user experience with improved navigation and more insights. Take advantage of the new features and create better and more effective campaigns today.

by Kushal PonnappaMarch 30, 2023

Attend MarTech for Free this Week Online

Don’t miss out on this amazing opportunity – MarTech is your one-stop-shop for some of the latest advancements in marketing technology. Join us this week and get access to the newest features, trends, and strategies in the industry – all for FREE! Our MarTech event will be hosted online so you can join us from the comfort of your own home. This is the perfect opportunity to gain insight into the digital marketing world and get ahead of the competition. So don’t wait, join us online THIS WEEK for MarTech!

by Kushal PonnappaMarch 30, 2023

Bing Webmaster Tools API Data Loss Fixed by Microsoft

Microsoft recently announced that they have resolved an issue with the Bing Webmaster Tools API that caused data loss. With the bug now fixed, webmasters can now expect more accurate data reporting for the areas monitored by Bing. This bug-fix ensures that Bing can provide more accurate and up-to-date information to help with the management of a site. The resolution of this issue makes it easier for webmasters to understand their site’s performance, allowing them to make the best decisions to improve the overall user experience.

by Kushal PonnappaMarch 30, 2023