Using TikTok Ads to Analyze Top-Performing Products
TikTok, the social media platform, can help marketers get valuable insights into current trends and top-performing products. With its new ad content, marketers can gain insight into what works and which products are resonating with customers. By analysing the data from the ads, one can understand customer buying habits, what type of content gets the most attention, and which products are the most popular. Additionally, engaging with influencers on the platform and learning from their successes can help marketers understand what type of content other businesses are utilizing to increase sales. Leveraging TikTok’s ad content to get valuable insights is key to any successful marketing strategy in today’s competitive market.
by 
Kushal PonnappaMarch 28, 2023
Kushal PonnappaMarch 28, 2023
Google Search Revolution: Unfulfilled Expectations
“While Google has become one of the most iconic names in technology, it has failed to revolutionize search technology as much as promised. Despite its numerous technological advancements, Google still largely relies on the same keyword-based queries, rather than semantic and context-based search algorithms. The company has been unable to break into the next level of search technology and, as a result, has failed to revolutionize the way people search the web.”
by Kushal PonnappaMarch 16, 2023
Kushal PonnappaMarch 16, 2023
Search Marketing: March 9
March 9 is a significant day in the search marketing industry, marking the debut of the original search engine, Alta Vista, back in 1995. It revolutionized the way people found information online, providing more options and better results. Alta Vista used a powerful algorithm to quickly evaluate and rank webpages based on their relevance to a search term. It was the first search engine to provide users with related search results and it laid the foundation for further advancements in search technology. Today, the modern search engine continues to use Alta Vista’s concepts of relevance and ranking to deliver users accurate and timely results. As search marketing has evolved and grown, Alta Vista’s impact can still be felt to this day.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
February 9: Search Marketing History
Search marketing has a rich history that dates back to the early days of the internet. In 1990, Archie, the first search engine, was created, followed by Yahoo in 1994 and Google in 1998. The early 2000s saw the rise of paid search advertising, with the launch of Google AdWords in 2000. Social media platforms like Facebook and Twitter also entered the search marketing arena with their advertising programs. Today, search marketing continues to evolve with advances in technology, AI, and machine learning.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Search Marketing on February 24
February 24th, 2007 marked a significant day in Search Marketing History. Google announced the launch of its Adwords Enhanced Campaigns, a revolutionary new marketing platform that changed the way businesses advertise online. With features such as bid optimisation, advanced targeting, and more, Enhanced Campaigns quickly became the industry standard for search marketing. With Enhanced Campaigns, businesses were now able to reach an even larger audience and make smarter decisions about their campaigns. This groundbreaking technology has since been used to help businesses of all sizes become more successful online. Google’s innovation changed the way advertisers and marketers pursue success, and February 24th, 2007 will always be remembered as the day search marketing changed forever.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Search Marketing on February 17
February 17th is a landmark day in the history of search marketing. On this day in 2004, Google introduced AdWords Express, its new product designed to make it easier for small businesses to use the company’s AdWords platform to advertise online. Since then, AdWords Express has become an integral part of Google’s search marketing strategy, providing small businesses with an efficient and cost-effective way to reach potential customers. This day marked an important turning point in search marketing history, and without AdWords Express, search marketing would not be the same.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Search Marketing on February 20
February 20th may not have a significant historical event in the world of search marketing, but it is an important day for businesses to reflect on the impact of search marketing on their success. By leveraging search engine optimization (SEO) and search engine marketing (SEM), businesses can improve their online visibility, attract new customers, and drive conversions. On February 20th, businesses can take the opportunity to evaluate their current search marketing strategies and make adjustments to stay ahead of the competition in the fast-paced digital landscape.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Search Marketing on February 19
On February 19, 2016, Google introduced a new mobile-friendly algorithm to improve the rankings of mobile-friendly webpages. The change forced marketers to rethink their web design and promotion strategies to keep up with the new algorithm. The update was a success, with mobile web traffic increasing by an average of 10% over the next year. Since then, Google has continued to innovate and develop new algorithms to improve the search experience for users. February 19th will continue to be remembered as a significant milestone in the history of search marketing.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Search Marketing on February 18
On February 18th, 2002, Google AdWords was released, revolutionizing search marketing. AdWords has become the go-to platform for businesses of all sizes to reach their target markets and monetize their websites. By leveraging data-driven insights and predictive analytics, businesses can create powerful campaigns that drive conversions. AdWords has taken search marketing to the next level, and its release marks a pivotal moment in the industry’s history, shaping its future.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
Volatility of Google February 2023 Product Reviews Increase Compared to Previous Updates: Data Providers
The February 2023 Google product review update was much more volatile than expected, according to data providers. The changes to the ranking algorithm produced major fluctuations in rankings – and therefore, organic search volume – for many different websites and businesses. While some sites were able to capitalize on the new system, others saw a dramatic dip in their organic search volume. For online businesses and marketing professionals, understanding the implications of this update is essential to developing a successful online strategy going forward.
by Kushal PonnappaMarch 10, 2023
Kushal PonnappaMarch 10, 2023
