March 2023

Twitter Services Outage Fixed After API Change

Earlier today, Twitter experienced an unexpected outage due to a small API change. This caused services to be unavailable for roughly an hour, leaving many users unable to access their accounts. Fortunately, Twitter was able to quickly identify and fix the issue, allowing the platform to return to normal operations. Despite the issue being relatively minor, it is still important to understand what happened and how it might be prevented in the future.

by Kushal PonnappaMarch 30, 2023

Google Declares ‘No Search For Bard’

Google’s latest attempt to make search easier, the “Bard” technology, is not the answer many of us had hoped for. In this blog post, we’ll explore why this isn’t the game-changing advancement it was advertised to be. We will look at how Google’s methodology fails to take into account the needs of users, leaving us stuck with a search engine tailored to its own needs. Finally, we’ll discuss some of the alternatives that can enhance user experience and lead to more successful searches.

by Kushal PonnappaMarch 30, 2023

Bing Restricts Chatting as OpenAI Founder Stresses AI Inefficiencies

Microsoft’s Bing search engine is restricting chat features due to concerns over offensive content, according to reports. The move follows recent comments by OpenAI founder, Sam Altman, who argued that current AI technology is inefficient at handling complex language and context. Altman suggested that AI is being over-hyped and that we are still a long way from achieving true artificial intelligence. Bing’s decision to restrict chat features shows the difficulties companies face in dealing with the limitations of AI technology. However, Microsoft is continuing to invest in AI, hoping to improve its capabilities over time.

by Kushal PonnappaMarch 30, 2023

Survey of Local Search Ranking Factors in 2023

2023 is expected to be the year of a seismic shift in local search. As businesses become more digital, understanding the local search ranking factors of 2023 is paramount to success. This survey aims to evaluate the impact of the top digital marketing and technology trends of the year on local search engine optimization (SEO). By understanding how businesses and consumers are interacting with digital technology, we can identify the most influential local ranking factors in 2023.

by Kushal PonnappaMarch 30, 2023

Search Marketing on February 26

On February 26, 2020, search marketing took an exciting turn as Google unveiled its new “Position Zero” feature, providing users with an answer to their query, without them even having to click on a search result. Position Zero puts the answer at the very top of search results and draws from trustworthy sources such as Wikipedia or government websites. This feature has the potential to revolutionize the way people search for information online, providing better results and a more intuitive user experience. With Position Zero, search marketing is no longer about simply optimizing to get on the first page of search results, but instead about providing the most relevant and accurate information to users. Google’s Position Zero is set to make search marketing much more competitive, as businesses seek to appear in this coveted position to better serve their users.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 7

Today, March 7, marks an important day in the history of search marketing. On this day in 2010, Google officially launched its advertising platform Google AdWords, revolutionizing the search engine marketing industry. Google AdWords put sophisticated targeting, bidding, and reporting capabilities in the hands of digital marketers, allowing them to take their campaigns to the next level. This immense power quickly changed the way digital marketers operated, vastly improving ROI and making search engine optimization more accessible. Adwords enabled marketers to more accurately target their ads and capitalize on the effectiveness of the search engine marketing medium. It quickly gained traction among many businesses, who could now better reach their target audiences. This revolutionized the search engine marketing industry and improved the ROI for digital marketers all over the world.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 8

March 8, 2018 marked a special day in the world of search marketing. On this day, Google announced the launch of its new ad format, the “Showcase Shopping Ad.” This ad format was the first to combine composed images, video, and text together on the same page in order to create a comprehensive shopping experience. By utilizing this type of search marketing, businesses were able to create highly optimized campaigns that could be tailored to their needs.

The launch of the Showcase Shopping Ad was revolutionary in the world of search marketing, as it allowed businesses to reach their target audience more effectively. Through Google’s advanced targeting capabilities, businesses could target users with ads that were tailored to their specific interests and needs. As such, this ad format allowed for more effective campaigns and higher click-through rates for businesses.

Overall, March 8, 2018 marked an important day in the world of search marketing, with the launch of the Showcase Shopping Ad format. This ad format enabled businesses to create more effective campaigns, leading to higher click-through rates and higher ROI. Furthermore, its use of images, video, and text allowed businesses to create a comprehensive shopping experience for their target audience.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 10th

On March 10, 2004, Google rolled out the AdWords Content Network, an advertising platform that allowed marketers to target ads on websites and apps outside of the main Google search engine. With this groundbreaking technology, businesses could finally create more relevant ad campaigns that resonated with their target audience. This shift from traditional advertising to “targeted” advertising was an industry-changing moment, and it allowed marketers to be more precise with their campaigns and increase the potential return on their ad budgets. This day in search marketing history was an incredibly important milestone that has forever changed the industry.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 6

March 6 has long been a significant day in the history of search marketing. On this day in 1995, the first major search engine, Yahoo, was officially launched. This day marked the beginning of an era of searching for information on the web. Since then, search marketing has become an integral part of the digital marketing landscape, allowing businesses to target their customers with relevant information and products. In the years since, search marketing tools have dramatically changed and improved, allowing businesses to reach a wider and more engaged audience. From keyword research to optimization techniques and measurement tools, search marketing has evolved to become an essential aspect of any successful digital marketing campaign. On this day, let’s take a moment to salute the pioneers of search marketing and their countless contributions to the industry.

by Kushal PonnappaMarch 30, 2023

Search Marketing on March 27

March 27th marks a significant day in search marketing history; it was the day that Google launched their AdWords program in 2000. AdWords revolutionized the search marketing industry and its launch dramatically impacted how companies advertised on the web. AdWords offered companies the ability to pay for ads to appear on the search engine result page (SERP) and allowed companies to promote their products and services with greater efficiency and precision. With the implementation of AdWords, search marketing gained new momentum and quickly became the preferred method for businesses to reach their target audience across the web. As a result, search marketing has become one of the most powerful and effective channels for businesses today.

by Kushal PonnappaMarch 30, 2023