Comparing Top Video Game Ad Networks and Exchanges
Unity Ads offers high-quality mobile video ads with easy integration and targeting options, Ad Colony provides various ad formats and is known for quality and performance metrics, while Iron Source is a mediation platform that offers management tools and access to multiple ad networks and exchanges for ad revenue optimization.
by Kushal PonnappaFebruary 17, 2023
End of Instagram Live Shopping Feature in March
Instagram will discontinue its Live Shopping feature that lets businesses sell products during live broadcasts due to low usage rates and a shift towards other e-commerce tools. While businesses can still use Instagram Live for engagement, they will no longer be able to tag and sell products directly within the live stream.
by Kushal PonnappaFebruary 16, 2023
Search Marketing History: February 15
Search marketing emerged in the late 1990s with the launch of early search engines like Yahoo! and AltaVista. It has since evolved to encompass a range of tactics, including SEO and PPC advertising, and is now an essential component of any digital marketing strategy.
by Kushal PonnappaFebruary 16, 2023