August 2020

Marketing Automation Mistakes and How to Avoid Them

Marketing automation can greatly improve efficiency and effectiveness in a company’s marketing efforts, but it’s not without its pitfalls. One common mistake is failing to establish clear goals and metrics before implementing automation, which can lead to wasted resources and ineffective campaigns. Other mistakes include neglecting the importance of human touchpoints and failing to properly integrate automation with other marketing channels. To avoid these mistakes, it’s important to carefully plan and strategize, prioritize customer experience, and continually evaluate and adjust your automation efforts.

by Kushal PonnappaAugust 2, 2020